Messaging

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.

This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.

Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

Pride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.

This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.

June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.

This week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news? 

NAPAWF talked about communications strategies and impactful campaigns they’ve run to reach their AAPI audience and beyond.

Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.

The internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.