Messaging

Exposing the emotional elements of a story during a PR crisis can be extraordinarily powerful. Unfortunately, it is too often deemed an unacceptable risk. Yet, the team at Oxford was able to employ storytelling effectively during these difficult days.

A national food distributor discovers potential contamination. The company initiates a recall. David Ball of Ball Consulting Group explains what happens next.

The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum. 

Sen. Amy Klobuchar provided a great example of what word of mouth and personal messaging can do to promote breast cancer awareness after revealing her own story of diagnosis

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot. 

Freedom can mean many things. And with July 4 approaching, after a year of societal turmoil, many Americans may find their views on patriotism shifting.

There are plenty of reasons for communicators to celebrate Earth Day this year. More companies are including conservation and sustainability in their corporate culture. In addition, media is hiring more full-time journalists to cover the environment. There are many ways to make sustainability stories more attractive to them and their audiences.

On the first anniversary of the COVID-19 pandemic, President Joe Biden took to his podium to deliver a message to the American people: empathy and action will set the country on a path to recovery. … Continued

In an area not exactly used to dealing with snow, ice and frigid temperatures, the utility infrastructure crumbled, leaving millions without power, heat and fresh water for days. Getting important information out to those who need it can be extremely difficult for audiences who primarily depend on electricity, internet and wifi to power their communications needs. 

Have we turned the corner on coronavirus? If not, what dangers are ahead? How can brand communicators help spread accurate information to employees and the public about vaccination, mask wearing and the importance of doing as much as possible before variants go widespread, probably in mid- to late-March?