Media Training

Anyone who wishes to persuade an audience could learn from the debate performance of the GOP candidates and apply some of the strategic communications best practices.

When your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

Our author showcases several important principles which PR pros should pass onto client and executive spokespeople to avoid having a narrative or message hijacked.

Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”

Many American companies could learn a few things from how President Joe Biden responded during his State of the Union.

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

Last-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.

Was the US Men’s Soccer captain media-trained? We’re not sure, but his cool-headed responses to difficult questions were excellent.

PRNEWS welcomed Stacey Federoff, senior account executive at Red Havas and part-time haunted house employee. We discussed similarities between working as a haunt actor and a communicator.