LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.
Media Training


Crisis at Kellogg’s: CEO Offers ‘Cereal for Dinner’ Economic Advice
April 9th, 2024 by Thomas MustacMany of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs.

An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election
March 5th, 2024 by Eric RoseTo address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.

[VIDEO] PRNEWS Live: Developing a Better Relationship between CEOs and PR Team
January 16th, 2024 by Nicole SchumanJoin PRNEWS Live for a discussion about building the bridge between CEOs and PR strategy with Greg Galant, cofounder and CEO of Muck Rack.

9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit
December 6th, 2023 by PRNEWSNine key takeaways for PR pros from our Media Relations Virtual Summit.

How To Protect Your Client From Headline-Seeking Reporters
October 10th, 2023 by Arthur SolomonConsider these lessons learned when preparing your client for an interview with reporters.

Wenner Crisis Shows the Power and Limits of Media Training
September 25th, 2023 by Sarah BrownCommunicators can learn from Jann Wenner’s fall from grace. Clearly, media interviews and high-profile public speaking opportunities can have real consequences for public image.

Strategic Comms Lessons from the GOP Debate
August 24th, 2023 by Daniel ReneAnyone who wishes to persuade an audience could learn from the debate performance of the GOP candidates and apply some of the strategic communications best practices.

Tips for Emerging from Stealth Mode
July 10th, 2023 by Michelle StansburyWhen your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

What to Do When Your Client Goes Rogue
June 13th, 2023 by Nicole SchumanThe public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare.