Anyone who wishes to persuade an audience could learn from the debate performance of the GOP candidates and apply some of the strategic communications best practices.
Media Training
Tips for Emerging from Stealth Mode
July 10th, 2023 by Michelle StansburyWhen your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.
What to Do When Your Client Goes Rogue
June 13th, 2023 by Nicole SchumanThe public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare.
Don’t Let Anyone Hijack Your Message
June 13th, 2023 by Dustin SigginsOur author showcases several important principles which PR pros should pass onto client and executive spokespeople to avoid having a narrative or message hijacked.
What You Didn’t Learn in Class: How to Prep Clients For an Interview
May 2nd, 2023 by Arthur SolomonPublic relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”
Communications Lessons from the State of the Union
February 13th, 2023 by Brett BruenMany American companies could learn a few things from how President Joe Biden responded during his State of the Union.
Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job
January 31st, 2023 by Arthur SolomonPreparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.
Why Leaders Need Communication Training and How to Do It
December 15th, 2022 by Abigail GreenheckLast-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.
How the U.S. Men’s Soccer Captain, 23, Delivered a Pitch-Perfect Response
November 29th, 2022 by Seth ArensteinWas the US Men’s Soccer captain media-trained? We’re not sure, but his cool-headed responses to difficult questions were excellent.
[VIDEO] PRNEWS Live Compares PR to Working at a Haunted House
October 20th, 2022 by Nicole SchumanPRNEWS welcomed Stacey Federoff, senior account executive at Red Havas and part-time haunted house employee. We discussed similarities between working as a haunt actor and a communicator.