Media Relations

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5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony

January 29th, 2014 by

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.

PR Insider: A Peek Behind the Media Curtain

January 27th, 2014 by

Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.

Mac Attack: Three Tips On How to Celebrate a Brand Anniversary the Apple Way

January 27th, 2014 by

Thirty years ago Apple unveiled its iconic “1984” Super Bowl commercial, announcing the release of the Macintosh personal computer.  Steve Jobs had already previewed the commercial, publicly announcing his plucky little company was about to… Continued

6 Media Pitching Do’s—and 1 Don’t

January 27th, 2014 by

These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations

Why Daft Punk was Speechless at Grammys, and Other PR Lessons from the Big Night

January 27th, 2014 by

For those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of… Continued

Richard Sherman and the Danger of Misinterpretation in Communications

January 26th, 2014 by

You know how athletes celebrate by jumping in the air and banging into each other? Or develop ritual dances and other showboat-y gestures? This is especially true in football. I noticed in the Seahawks-49ers game… Continued

Your Client Won a Grammy. Now What? (Lessons for PR Pros to the Stars and Everyone Else, Too)

January 24th, 2014 by

The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.

The Letter: An Old-School Communications Format That Still Works

January 21st, 2014 by

In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.

5 Things to Do When You’re in San Francisco for the Digital PR Summit

January 21st, 2014 by

So why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry

Case Study: National Adoption Day Campaign Builds Awareness and Momentum to Find Foster Care Kids a Permanent Home

January 20th, 2014 by

On the Saturday before Thanksgiving, as parade planners make sure all the marching bands know their places in line and turkey supplies start running low, a celebration of quite a different kind is underway