A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.
Media Relations
Rough ‘Times’: Good, Bad & Ugly of Management Upheavals
May 15th, 2014 byPR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday.
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued
3 PR Tips on How to Enhance Your Media Training
May 12th, 2014 by Matthew SchwartzIt’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.
Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat
May 12th, 2014 by PRNEWSWith their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.
6 Pieces of Wisdom for All Professional Women—Mothers Included
May 9th, 2014 by Steve GoldsteinTo mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.
7 Common Reasons Why Journalists Delete Your Email Pitches
May 7th, 2014 by Steve GoldsteinReason #5: The last time you sent a pitch to that particular journalist, it took you a full day to reply when he or she responded to your pitch.
The New Frontier for Press Releases
May 5th, 2014 by Evan Zall and Kristina MarkosThe press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy.
Unify Paid, Earned, Owned Initiatives
May 5th, 2014 by Heather KernahanTo run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O.
6 Reasons Why Your Email Pitches Wind Up as Spam
May 2nd, 2014 by Steve GoldsteinKnowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.