If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard.
Media Relations
#GoDaddyPuppy Wins Super Bowl Ad Awareness War Four Days Before Kickoff
January 28th, 2015 by Steve Goldstein5 Steps to Becoming an Effective Writer (and a Better PR Pro)
January 27th, 2015 by Diane SchwartzWhen a Florida sheriff’s office recently noticed its new crest-engraved office rug read “In Dog We Trust,” rather than “In God We Trust” it turned a $500 typo into a nearly $10k opportunity. It held… Continued
How to Sharpen Your Email Delivery
January 26th, 2015 by PRNEWSYou would think that the proliferation of social platforms and mobile devices would spell doom for email marketing/campaigns. Not so. Get reacquainted with an enduring PR tool—email.
Parody Packs a Punch for Communicators
January 26th, 2015 by PRNEWSParody can help companies cut through the proverbial clutter and humanize their message. Using parody plays into social channels and can appeal to millennials, who were raised on irreverence and now are starting to enter the management ranks. Has the cold-sober approach to branding run its course?
7 Ways You Can Write a State of the Union-Worthy Speech
January 20th, 2015 byTonight, President Obama will deliver his sixth State of the Union address in front of Congress. With millions watching, it’s an unprecedented PR opportunity for the president. Here are seven tips for making sure that when it’s your turn to give an important speech, you’ll have a good script in hand.
Act Like a Journalist
January 19th, 2015 by PRNEWSI make sure our PR outreach/content is always educational, sincere, and practical.
All ‘Signs’ Point to Brand Awareness Success for McDonald’s
January 14th, 2015 by Steve GoldsteinWhat is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran… Continued
PR Insider: The Lost Art of Reputation Management
January 12th, 2015 by Shawn Paul WoodWe need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.
Taking a Stand: Communicating with Difficult CEOs By the Numbers
January 12th, 2015 by PRNEWSTo prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another.
How to Transform Press Releases
January 12th, 2015 by Beth MonaghanA press release should be designed as a news story worthy of publication in a newspaper. This might sound humorous as you consider the hundreds of press releases you’ve seen and written that begin with, “ABC Corporation, the leading provider of best in breed ecommerce solutions…” Yet today’s news cycles make the reality of verbatim pick-up a real possibility—that is, if the release is written well.