Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.
Media Relations
A Plain Truth About the Media Ecosystem
May 7th, 2015 by Steve GoldsteinThere are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the playing field, and traditional media brands don’t matter as much now. So you’ve been led to believe—or want to believe. […]
A Plain Truth About the Media Ecosystem
May 7th, 2015 by Steve GoldsteinThere are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the… Continued
7 Ways to Manage the Press Release Approval Process
May 7th, 2015 by Steve GoldsteinGoogle started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
8 Benefits of Business Blogging [Infographic]
May 6th, 2015 by Richard BrownellBlogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.
5 Writing Questions You’re Too Embarrassed to Ask
May 1st, 2015 by Steve GoldsteinPR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.
PR Agency Pros and the Cure for In-House Anxiety
April 30th, 2015 by Steve GoldsteinIn-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally… Continued
3 PR Takeaways From Pew’s News Media Report
April 30th, 2015 by Richard BrownellPR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.
How to Use Brand Storylines to Spark Conversations
April 30th, 2015 by Jeremy MillerIn this exclusive article for PR News, Jeremy Miller offers a preview of his Digital PR Conference keynote presentation by drawing on Principle 6 from his book “Sticky Branding,” which is to use brand storylines to inspire your audience to say, “That’s interesting. Tell me more.”
3 Ways to Resolve Conflicts Between PR and Marketing
April 28th, 2015 by Brian GreeneMarketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?