Media Relations

In a crisis situation, your physical presence can say just as much as the message you are delivering.

It’s not every day that you get a free scoop of ice cream with your bacon and eggs, unless you’re eating breakfast at Lou Mitchell’s. The iconic Chicago diner has been surprising first-time customers and… Continued

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content.

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.

When an organization’s response (or lack thereof) only helps to prolong a crisis.

The revenge of old media, the popularity of PR and IHOP’s new dish.

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.