Media Relations

As readers know, media pitching guru Michael Smart advocates taking a personal approach to targeting reporters. Still, Smart explains that there’s a fine line between personalizing a pitch and becoming too personal for a business situation. It’s also crucial to know when and where to personalize a pitch.

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone… Continued

The departure of a leadership figure from a brand is not often smooth on the PR front. It may signify internal conflict, failure to meet expectations or simply a lack of interest on that leader’s part in continuing to build the brand. In the wake of three major role changes at brands in the past week, we examine the official messages surrounding the occurrences and the media’s interpretation.

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by… Continued

Getting earned media just got a little bit harder. Magazine publisher Time Inc.’s revenue woes continue. “Smelling blood, potential acquirers have been circling the company for months,” according to a report in the New York Times. The pool of full-time journalists may soon get a little shallower.

Every brand tailors its image on social media. Every brand engages in crisis management on social media. From intranets for internal communications to publicizing CSR, social media is at the fore of what we do—except for media relations. Somehow, many PR professionals are still timid to venture beyond email when contacting journalists. It’s an understandable instinct. People don’t like their social life mixing too much with work. But social media made it easier than ever for PR pros to stay involved with journalists, and that kind of relationship now comes with the territory for them.

It’s official: Snap Inc. has gone public. Today, the parent company of Snapchat began trading under the ticker symbol SNAP, a day after pricing its eagerly anticipated IPO at $17 a share. That might’ve been a conservative estimate: When shares began trading this morning, they opened at $24 a share, which would value the company at more than $30 billion. But the real question hanging over Snap isn’t about its short-term luster, but its long-term prospects.

Treating your professional relationships similar to your personal ones can be beneficial. Here are five tips that will help communicators begin and maintain relationships with reporters.

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve… Continued

“Flack” is an ugly word to those of us in the public relations discipline, and it seems that for a while—thanks to the principled work of those in modern PR—it had been riding an ebb tide out to sea. That tide may now be coming in again; The Washington Post, Politico and Wired, among others, used the term in reference to White House press secretary Sean Spicer, in effect the nation’s PR-pro-in-chief, in his first week on the job.