Media Relations

File under “signs of the times”: Republican candidate for the House of Representatives Greg Gianforte violently assaulted a reporter Wednesday, according to the eyewitness account of a a team from the Fox News Channel. The victim, Ben Jacobs of The Guardian, entered a room at Gianforte’s Bozeman, Montana headquarters where the Fox News team was preparing for an interview with the candidate and began questioning Gianforte about the controversial American Health Care Act.

Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday” and “congratulations” greetings, write something nice (hopefully), lick the envelope and… Continued

More than 5,000 press releases are issued each day and reporters get roughly 100 pitches daily via email. So, how can you produce a release that stands out from the crowd? That was the question tackled by Mandy Menaker, head of PR and brand development for Shapr, and Erin Burke, director and vice president of APCO Worldwide, at the PR News Press Release Writing Workshop at the Yale Club in New York.

Leave it to a media company to offer a mini-case study in media relations. ESPN cut around 100 jobs on Wednesday, about half of which affected on-air talent. While the cuts were expected, they went deeper than many industry-watchers anticipated. Thanks to ESPN’s transparency about the layoffs, many of its talking points in its prepared statements became the foundation of coverage from media outlets.

Twenty-six words. That’s all it took for 21st Century Fox to announce star host Bill O’Reilly’s departure from Fox News on April 19: “After a thorough and careful review of the allegations, the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”

As readers know, media pitching guru Michael Smart advocates taking a personal approach to targeting reporters. Still, Smart explains that there’s a fine line between personalizing a pitch and becoming too personal for a business situation. It’s also crucial to know when and where to personalize a pitch.

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone… Continued

The departure of a leadership figure from a brand is not often smooth on the PR front. It may signify internal conflict, failure to meet expectations or simply a lack of interest on that leader’s part in continuing to build the brand. In the wake of three major role changes at brands in the past week, we examine the official messages surrounding the occurrences and the media’s interpretation.

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by… Continued

Getting earned media just got a little bit harder. Magazine publisher Time Inc.’s revenue woes continue. “Smelling blood, potential acquirers have been circling the company for months,” according to a report in the New York Times. The pool of full-time journalists may soon get a little shallower.