Media Relations

Every day, PR is doing its job rather well. Communicators are masterfully engaged in storytelling, managing reputations and fostering relationships with its various and varied constituencies. But one major constituency it’s still suffering reputation problems with is the media. Is there a misunderstanding that PR is called in only when all else is lost, when it “comes to that”?

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz”… Continued

Back in January 2015, it seemed like such sweet pairing: Dannon and NFL quarterback Cam Newton. Dannon had just made a deal to be the official yogurt of the NFL, and made a side deal with Newton, who would serve as the lead pitchman for Dannon’s new Oikos Triple Zero. What could possibly go wrong? Brands make deals with celebrities and influencers all the time, and we all know that once a deal is signed, the celebrity or influencer will be super, super careful not to do or say anything that might reflect badly on the brand.

As PR practitioners, it’s easy to forget the multitude of ways that other fields—such as social media and influencer marketing—can improve and enhance other core aspects of the job, such as media relations. Social media can offer a treasure trove of stories because it brings you closer to those who are using and loving your product. And influencers can also make for great brand ambassadors on platforms other than social media. Here are three ways you can mine these areas to take your storytelling to the next level.

“Video, video, all is video,” seems to be the mantra of communicators today. And how many times have you heard a variation of this recently, “If a picture is worth a thousand words, aren’t videos… Continued

It’s a fact of life in today’s market: many PR people shuffle from sector to sector and region to region during their careers. What are the best ways to learn a new field as well as the journalists in it? Our author provides tips that will help you quickly gain leverage with media members in your new sector and get a handle on trends.

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss… Continued

With brands creating content without going through media channels, is the art of pitching stories dead? It just might be more alive than ever, our author argues, although he admits pitchers will need to adapt some of their tactics slightly.

There probably isn’t a single American CEO who’s not quivering right now, wondering if he or she is going to have to make some kind of statement about President Trump’s strongly expressed conviction that both… Continued

You’ve got a great story to tell and a media representative ready to listen, but your company’s gun-shy leadership doesn’t want to engage with the press. While staying away from the spotlight can be the right call at times, we know earned media can help burnish your company’s reputation and make it more resonant. Try taking small steps with your executives to demonstrate that not all media members are looking to attack them and the brand.