Media Relations

You can have the best message to deliver to the media but without the right cadence, tone and inflection, your delivery may fall flat. Following are three steps to streamline your delivery when speaking to… Continued

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a… Continued

You’ve done your media preparation and practice. You’re well acquainted with your interviewer, you know what questions to anticipate and you have a game plan for your responses. Now the one question that remains is,… Continued

A frequently overlooked component of a press package is the photography. Too often, the accompany photos, which are typically headshots of a company’s C-suite execs, look either like mugshots you would find in a post… Continued

Once you have simple, clear messages with strong proof points and anecdotes to back them up, there’s one crucial ingredient left—a strong delivery. Speech experts say voice quality drives initial impressions even more than content,… Continued

Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you’ll be on your way. When selecting your company expert, select an individual who:   •    Is open… Continued

Of course, there are no sure-fire ways to write the perfect release. BUT if you follow the formula outlined below, you may just get there. 1. Write a feature lead. Contrary to popular opinion, reporters don’t… Continued

One of the best ways to get free publicity is to offer yourself as the local angle to national or international stories you see in print or on TV or radio. Local media are hungry… Continued

Anyone who has ever read a book on sales or taken a sales course has heard it – on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales… Continued

A successful speaking program consists of identifying and generating a full calendar of potential speaking opportunities in a specific business arena, and then creating a targeted speaking submission or pitch to be considered as an… Continued