Media Relations

Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

February 24th, 2012 by

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.

Sponsorship Measurement: 4 Ways to Prove Positive ROI

February 24th, 2012 by

Jim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals.

Former Times Chief’s New Gig Further Blurs Media/PR Divide

February 22nd, 2012 by

Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer.

Charlie Kimball’s Three Tips for Handling Hired Spokespeople

February 22nd, 2012 by

The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.

Home Court Advantages: Tap Into Your Community’s Goodwill During a Crisis

February 22nd, 2012 by

For small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.

Do-It-Yourself PR Essentials for Small Businesses

February 22nd, 2012 by

PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.

Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story

February 22nd, 2012 by

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.

How to Improve Press Release Search and Readability

February 22nd, 2012 by

PRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.

5 Steps to the Perfect PR Pitch for Small Businesses

February 21st, 2012 by

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.

With Linsanely Great News Comes Great PR Responsibility

February 20th, 2012 by

The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.