Media Relations

It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race.

A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration.

When properly trained, it’s OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn?

When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story.

Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.

To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative.

In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years. Today, we have to deal with so many more independent… Continued

In legal scenarios and trials, lawyers are frequently the greatest source of leaks and surprise releases of information. Every time you see, hear or view one of those in-depth analyses of a legal situation, it’s likely one of the participating attorneys is involved.

In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are… Continued

As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.