Media Relations

To widen your access and reach on the Web, it’s important to optimize press releases and online content for media. Here are a few surefire tips: •    Think upward and to the left •    Optimize… Continued

Following are a few guidelines that will help you write and shape content for your company’s newsroom or media center: •    Utilize a robust content management system; consider using blog publishing platforms as a content-management… Continued

Looking for ways to improve your relationship with the media? How about starting with your Web site. Following are a few tips offered by Open Books marketing/PR director Becca Keaty on how you can whip… Continued

Building relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort… Continued

For the Citigate Cunningham team that worked on keeping the SurfControl brand relevant and alive during its acquisition by Websense, there were several key lessons learned, much of which had to do with being media-friendly… Continued

While journalists across all age groups are rapidly adopting social media tools, the greatest usage is shown to be among young “Millennial Generation” journalists (18-29 year-olds). Preliminary findings about these Millennial Generation journalists, shared by… Continued

We’ve seen it happen over and over again. A newspaper writes a scathing editorial about a politician, a non-profit organization or a company that did something stupid—prompted, in part, by the refusal of the news… Continued

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued

If you need help pitching to press, then it behooves you to check out these additional online resources. For the budget-strapped, they are free (or they offer a substantial free trial), and are packed with… Continued

Here are 10 tips for product launch success. These are practical suggestions for media relations pros from BurrellesLuce. 1. Survey the landscape. Determine how your new product or service will fi t into the competitive… Continued