Media Relations

In the past three decades, I have had a hand in coordinating more than 1,000 media interviews. Working with the media is exhilarating and humbling – sometimes it’s both at once. Cooperating with the media… Continued

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has… Continued

The latest BurrellesLuce study of media rankings revealed significant jumps for some social networks, while the list of most-read blogs remained relatively unchanged since last year’s report. The findings include: •    Twitter recorded the most… Continued

Modern forces and current events may require executives to reinterpret basic tenets of communications, but one remains the same (at least according to CNBC’s on-air editor Charles Gasparino): media relations. Known for being particularly unforgiving… Continued

Following is a small selection of verbatim comments from editors and reporters polled in the recent national survey of 12,500 editors and reporters by Don Bates with the assistance of Cision and George Washington University.… Continued

As its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in… Continued

Whether you are delivering a presentation to employees, conference attendees, community members or media, you want your comments to be as salient and memorable as possible. Regardless of the audience, you will have key messages… Continued

When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: •    Make security a top… Continued

Perhaps one of the key lessons learned on the Inspired by Diabetes campaign was the importance of matching the cause with a celebrity spokesperson personally affected by it. The pairing needs to be a good… Continued

Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are… Continued