Media Relations

Following are key best practices to setting up an effective media measurement program:

A recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers."

Four best practices to help whip your C-Suite execs into tiptop media-friendly shape:

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.

New study reveals that blogging is becoming more mainstream and more influential for PR pros.

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations.

Sixty-eight percent of business journalists find social media to be important to their reporting.

Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics… Continued

Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a… Continued

The following outline offers a good template on how to construct an online news release.