Media Relations

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.

Publications come and go, and and their staff does as well. But, with new publications emerging, and other titles closing, how do you keep up to date

How to drive up your product sales by employing effective media relations best practices.

Following are a few best practices you can leverage for effective digital media relations

Tips on how to look your best wardrobe-wise when doing an on-air interview.

Following are a four tips to maximize your media relations efforts while meeting your PR objectives:

Following are best practices to circumvent an intrusive reporter while maintaining your composure and reputation.

The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape.

Following are key best practices to setting up an effective media measurement program: