Media Relations

From modifying sentence structure to posture positioning, have your executives ace their media interviews by following these 20 commandments.

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.

Linda Musgrove of TradeShow Teacher provides a field guide for PR efforts at trade shows and exhibitions—from wardrobe recommendations to cocktail hour etiquette.

By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.