Media Relations

Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media.

Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media.

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.