Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.
Media Relations
Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle
November 15th, 2010 by PRNEWSWhile it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.
Keep Press and Analysts Engaged in Internet-Driven Media Cycles
November 12th, 2010 by Richard MillerA recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.
How to Craft Verbal ‘Keepers’ and Trim the Messaging Fat
November 8th, 2010 by PRNEWSShort and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts.
Press Conference Confusion: Learn From Media Relations Mistakes
October 29th, 2010 by Abbey MalikAn ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.
Charting the Industry: Do Product Stories Rule in Recession?
October 18th, 2010 by PRNEWSData shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.
Case Study: Post-Haiti Quake, Cruise Line Turns Rough Docking Decision Criticism Into a Smooth CSR story
October 18th, 2010 by PRNEWSAfter a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.
Pitching Radio: Station and Audience Research are Keys to Success
September 27th, 2010 by PRNEWSRadio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences.
Keeping the Press and Analysts Engaged via Social Media Tactics
September 22nd, 2010 by Richard WilliamsWhen reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market.
Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding
September 20th, 2010 by PRNEWSChocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.