Virgin America’s transition to a new reservation system has been anything but smooth.
Media Relations
Not Always Room at the Table for PR Pros During Media Calls
November 7th, 2011 by Beth MonaghanInkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.
Not Always Room at the Table for PR Pros During Media Calls
November 7th, 2011 by Beth MonaghanInkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.
Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure
November 7th, 2011 by PRNEWSComprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.
How to Choose an Athlete Spokesperson
November 3rd, 2011 by Arthur SolomonArthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.
How to Choose an Athlete Spokesperson
November 3rd, 2011 by Arthur SolomonArthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.
Checklist: Questions to Consider When Prepping Your Organization for a Crisis
November 1st, 2011 by Jeff MangumHill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program.
Grumblings From the JetBlue Cockpit Are Loud and Clear
October 31st, 2011 by PRNEWSWhile a fully loaded JetBlue plane was stuck on a tarmac for seven hours, a member of the flight crew offered his own critique of the company’s handling of the situation.
Impact of Blogs on Women’s Buying Decisions
October 31st, 2011 by PRNEWSWhen it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.
Charting the Industry: Branding and the Dating Game
October 31st, 2011 by PRNEWSCreating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.