To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.
Media Relations
Four Media Relations Faux Pas to Avoid on Twitter
December 19th, 2011 by PRNEWSSandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.
PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?
December 19th, 2011 by PRNEWSPR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.
PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?
December 19th, 2011 by PRNEWSPR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.
Avon’s PR Staff on Call During CEO Transition Period
December 14th, 2011 by PRNEWSAvon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.
Use Storytelling Skills to Transform Your Web Content
December 13th, 2011 by Stephen TerlizziTanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.
Leverage the Power of Fan Sites for Truly Rabid Engagement
December 6th, 2011 by PRNEWSMWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.
Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze
December 5th, 2011 by PRNEWSCanadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.
Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze
December 5th, 2011 by PRNEWSCanadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.
Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line
December 3rd, 2011 by PRNEWSLeveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war