Media Relations

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.

The babies just keep on coming. More than a few states in America are experiencing baby booms.

Learn the tools to craft an email pitch that grabs a journalist’s attention.

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.

Earlier in my career I worked with an editor for a media magazine who moved into PR after the magazine went defunct. We’ve kept in touch, him pitching stories to me for media-company clients, and… Continued

Establishing built-in metrics to measure the performance of a content strategy is key to its success.

The solution McDonald’s crafted to its customer service problem is a great example of effective communications.

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.