At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the… Continued
Media Relations
New Year’s Resolutions for the PR-Minded
December 31st, 2013 by Diane SchwartzThe good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do. But resolutions do crystallize our goals and make the month of January, at… Continued
Make Your Email Pitch to the Media Shine
December 26th, 2013 by Richard BrownellJournalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.
Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks
December 24th, 2013 by Richard BrownellThe surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?
Yes, Justine Sacco Really Said That on Twitter!
December 23rd, 2013 by Caysey WeltonJustine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.
Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike
December 23rd, 2013 by PRNEWSwhen Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.
Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans
December 23rd, 2013 by PRNEWSNearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.
Non-Verbal Communications: The Underutilized Skill
December 19th, 2013 by Tony SilberThere are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has… Continued
Will Insurance Company Media Blitz Bring Good ROI?
December 16th, 2013 by Richard BrownellThe recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.
The ‘Did You Get My Email?’ Phone Call to Reporters Has Little Ring Left
December 16th, 2013 by PRNEWSWither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.