Journalists don’t get to spend a lot of time reading email pitches from PR communicators. Here are some tips that can lead to getting them interested in your story.
Media Relations
Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks
December 24th, 2013 by Richard BrownellThe surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?
Yes, Justine Sacco Really Said That on Twitter!
December 23rd, 2013 by Caysey WeltonJustine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.
Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike
December 23rd, 2013 by PRNEWSwhen Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.
Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans
December 23rd, 2013 by PRNEWSNearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.
Non-Verbal Communications: The Underutilized Skill
December 19th, 2013 by Tony SilberThere are certain people who even when they’re smiling warmly have a certain gravitas. They have a certain air that suggests intelligence, calculation, control, even as they engage the people around them. Bill Clinton has… Continued
Will Insurance Company Media Blitz Bring Good ROI?
December 16th, 2013 by Richard BrownellThe recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.
The ‘Did You Get My Email?’ Phone Call to Reporters Has Little Ring Left
December 16th, 2013 by PRNEWSWither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.
Case Study: Lois Paul and Partners Teams Up With SynapDx to Help Spread New Message About Early Autism Detection
December 16th, 2013 by PRNEWSWithout any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind.
Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds
December 16th, 2013 by PRNEWSMore than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.