Media Relations


How a Reporter Pivots in the Changing Media Landscape

November 21st, 2022 by

The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.

It’s More Than Timing: Research and Creativity Help Get Products in Holiday Gift Guides

October 26th, 2022 by

PR pros often begin in the summer working on getting products in a holiday gift guide. On the other hand, there’s more than timing involved.

How Leaning into Data Helps OkCupid Differentiate Itself When Pitching

October 21st, 2022 by

OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.

Propel Q4 Media Barometer Shows More Journalists Opening PItches

Shifting Pitching Tactics Yields Positive Results for Communicators

October 11th, 2022 by

A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.

man silencing the press, saying off the record

Explainer: What Does ‘Off the Record’ Mean?

September 28th, 2022 by

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.

newspapers lined up

PR Realities You Won’t Find in Communication School Textbooks

September 12th, 2022 by

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Boiling Down Communication to Two Questions: ‘Who is the Audience? What is the Message?’

September 1st, 2022 by

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.

Mixing Data with Human Interaction Can Maximize Media Relations

July 27th, 2022 by

Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

Earned Media’s Importance Will Grow as Recession Looms

July 21st, 2022 by

Prices for some goods and services are rising, parts of the economy are slowing and consumer confidence is at a record low. These factors have created a stormy business environment. Some companies are downsizing as… Continued

Media Relations’ Dirty Secret: ‘Spray and Pray’ Pitching ‘Experts’ Works, but for How Long?

July 1st, 2022 by

Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have stopped if it didn’t work.