Media Relations


Navigating Cannabis PR With Fluctuating Legislation

April 19th, 2024 by

It seems we’ve been at the precipice of a cannabis tipping point for years and we’ve finally hit it from a legal and access perspective. But how is media coverage being impacted?

Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product

April 15th, 2024 by

There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed. 

Demonstrating PR Impact Through Earned Media Metrics

April 10th, 2024 by

As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.

The Value of Pitching to Trade Publications

April 3rd, 2024 by

As news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact.

PR Roundup: DOJ’s Lawsuit Against Apple, Ladies Take Over March Madness and Gannett and AP Part Ways

March 21st, 2024 by

This week’s PR Roundup features the implications of the DOJ’s lawsuit against Apple, women’s basketball taking over March Madness and how a major news organization will maintain trust by parting ways with the Associated Press. 

Four Enchanting Ways To Get Lucky When Pitching Media

March 15th, 2024 by

PR professionals feel particularly “charmed” when they land a big placement. And on St. Patrick’s Day—and every day—it’s important to create their own luck when reaching out to reporters. Our author suggests following these four tips when pitching media.

iPhone with TikTok app logo on the screen. red-blue background

PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR

March 14th, 2024 by

This week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.

Media Placement in 2024 Requires a Diligent and Patient Strategy

March 13th, 2024 by

Companies globally are experiencing a noisy, complicated and constantly changing media environment, in which seemingly everyone is a content creator. In light of this, it’s been taking more effort this year to get noticed. Here’s what PR professionals can do to get ahead.

An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election 

March 5th, 2024 by

To address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.

How to Stay Focused During This Period of Tech Media Disruption

February 29th, 2024 by

The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be more likely to help your clients achieve their objectives and reach your own professional goals.