Measurement

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.