Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.
Measurement
Tip Sheet: Get a Grip on Conversations: Map a Social Graph
January 16th, 2012 by Sally FalkowMapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.
Tip Sheet: Get a Grip on Conversations: Map a Social Graph
January 16th, 2012 by Sally FalkowMapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.
Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter
January 9th, 2012 by PRNEWSAlready popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.
Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter
January 9th, 2012 by PRNEWSAlready popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.
Why PR Is Often Missing at the Senior Management Table
January 3rd, 2012 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.
Why PR Is Often Missing at the Senior Management Table
January 3rd, 2012 by Gordon G. AndrewHighlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.
Marketing Heads: PR the Toughest ROI Nut to Crack
January 2nd, 2012 by PRNEWSPublic relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.
Marketing Heads: PR the Toughest ROI Nut to Crack
January 2nd, 2012 by PRNEWSPublic relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.
Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform
January 2nd, 2012 by PRNEWSIn the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.