Measurement

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.