Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook.
Measurement
Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters
November 14th, 2011 by PRNEWSPeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.
Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters
November 14th, 2011 by PRNEWSPeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.
Agency-Client Measurement Bond: Metrics Success a Two-Way Street
November 14th, 2011 by PRNEWSWhile there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.
Twitter Tops Facebook in Press Release Views
November 9th, 2011 by PRNEWSWhile Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.
Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI
November 7th, 2011 by PRNEWSA study strives to get close to answering questions about how social media followers impact a brand’s bottom line.
Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI
November 7th, 2011 by PRNEWSA study strives to get close to answering questions about how social media followers impact a brand’s bottom line.
Poll: Measurement, Media Relations Most-Desired PR Training Subjects
November 2nd, 2011 by PRNEWSTackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.
Poll: Measurement, Media Relations Most-Desired PR Training Subjects
November 2nd, 2011 by PRNEWSTackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.
PR Myth of the Month: Great PR Programs Yield Quick Results
October 31st, 2011 by PRNEWSIt’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.