Measurement

Edelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.