September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.
Measurement
Why Sticky and Shareable Content Matter for PR’s Digital Future
September 19th, 2013 by Caysey WeltonBig data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.
Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills
September 16th, 2013 by PRNEWSThis summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM
How To Improve Finances by Adding a CFO
September 16th, 2013 by Rick Gould, CPA, J.DA PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do
Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels
September 16th, 2013 by PRNEWSAbout 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.
What Millennials Can Learn From Graybeards
September 16th, 2013 by Reg RoweStudies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.
Infographic: Internet Predictions for 2015
September 6th, 2013 by Lucia DavisPR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.
Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR
August 26th, 2013 by PRNEWSDiverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.
How To Decode the ‘Creative Controller’
August 26th, 2013 by Maria ReitanCarmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?”
The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets
August 23rd, 2013 by Matthew SchwartzPR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.