Effective PR measurement can often be an elusive goal. The dual truths—that PR should contribute measurably to the business and yet lacks the confidence and often the resources to measure its effectiveness—make clarity of the PR function an elusive goal for many organizations.
Measurement
Survey: PR Still Spotty on Measurement
April 20th, 2015 by PRNEWSA PR News survey which questioned 125 PR and marketing executives found that, when it comes to PR measurement and analytics, there remains a significant gap between rhetoric and reality.
Brands Adopt Barcelona Principles with Success
April 20th, 2015 by Katie PaineDepending on your perspective, the Barcelona Principles are either a total flop, because 66 percent of PR professionals haven’t a clue what they are—according to a 2014 PR News survey of 145 PR pros—or a huge success since 26 percent of senior professionals are using them.
24% of PR Pros Don’t Meet With Senior Leaders to Choose Optimal Biz Outcomes of Their Programs
April 17th, 2015 by Steve GoldsteinThose who have been working for years on developing standard practices for PR measurement have long advocated that communicators need to put first the business outcomes that matter most to senior leaders and clients.
For PR, Vying for Attention is Becoming the New Currency
April 13th, 2015 by PRNEWSThe major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity.
Keys to Content Success: People, Processes, Data
March 30th, 2015 by PRNEWSThe success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.
4 Things You Need to Know About Your Digital Footprint
March 25th, 2015 by Richard BrownellWe are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.
Annual Reports: Not Sexy, But Crucial
March 16th, 2015 by PRNEWSThe fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.
#PowerOfPR: 6 Tips for Measuring Your Social Media Data
March 11th, 2015 by Brian GreeneTo help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.
When Using Big Data, Devise Metrics With Meaning
March 2nd, 2015 by John RoderickThe key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.