Rather than engage in another theoretical discussion about PR writing, we went directly to our readers to hear the best writing criticism they’ve received.
Internal Communication
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued
Path to the Corner Office for Women Is a Shared One
May 13th, 2014 by Steve GoldsteinWalk into any gathering of communications professionals and the first thing you’ll notice is the large percentage of women—many of them brilliant, accomplished and primed for leadership in corporate America. Then consider sobering reality: Women… Continued
Break Down the Silos and Connect the Dots
May 12th, 2014 by Diane Gage LofgrenToday’s communicators need to practice a kind of integrated leadership that allows us to collaborate with others and see the connection points in everyone’s role.
Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat
May 12th, 2014 by PRNEWSWith their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.
6 Pieces of Wisdom for All Professional Women—Mothers Included
May 9th, 2014 by Steve GoldsteinTo mark an expanded view of Mother’s Day we share these words of wisdom from successful women, meant for other women who seek to scale common obstacles in their professional lives.
Is There a Game of Thrones Character on Your Team?
May 5th, 2014 by Diane SchwartzI am writing this blog post because I know you either watch Game of Thrones or have to listen to people who watch it. Not that I’m trying to game the system, but let’s face… Continued
Building Blocks for Your A-Team
April 21st, 2014 by Ken MakovskyWhen we say that employees must be the center of the agency universe, we are talking about establishing something that few agencies do well: creating strong systems that can attract and retain the best in the business.
Communications is the Key to Stability in C-level Turnover
April 21st, 2014 by PRNEWSWhether it’s a smooth transition or one fraught with controversy, PR pros will likely face the same issues: How do we communicate stability and mitigate any uncertainty among employees, stakeholders and investors?
14 Pieces of PR Advice to Read and Heed
April 21st, 2014 by Diane SchwartzDispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued