This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn.
Internal Communication
PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic
August 8th, 2024 by Nicole SchumanThis week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.
CrowdStrike Outage Shows Ripple Effects of Adjacent Crisis and the Value of Readiness
July 26th, 2024 by Hinda MitchellMuch has been reported about the good work of CrowdStrike in responding to its crisis. While the impacts were widespread and brought global implications, company leaders did a strong job getting out to communicate early… Continued
Why Awards Should Be an Integral Part of Your PR and Marketing Plan
July 9th, 2024 by Valeria CarrilloWinning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.
5 Gold Medal Tips to Make You a Top PR Presenter
July 2nd, 2024 by Katie LundyBy incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.
When Anonymous Employee Feedback Hits Its Limits—and What to Do Next
June 17th, 2024 by Katie MiseranyAnonymous employee feedback is a powerful tool for many companies. And, as this example illustrates, it carries the same risk of generating negative swirl as other anonymous platforms on the internet.
Reputation Repair: The Potential and Limits of Boeing’s Next CEO
June 4th, 2024 by Richard HoltGaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.
NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications
April 16th, 2024 by Matt PanichasEverything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March.… Continued
PR Roundup: State of Internal Comms, Apple Woes and Women’s Mentorship
March 8th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the state of internal communication, Apple’s investor relations and reputation woes and tips for women in mentorship in honor of International Women’s Day.
Employee Engagement: How to Master the Art of Executive Q&As
February 7th, 2024 by Valerie Di MariaAll-hands meetings and town halls, whether in person, virtual, or hybrid, are vital platforms that enable employees to engage with leaders. But they also carry high risk for executives. To achieve this balance, you should avoid these six don’ts—applicable whether you are speaking with internal audiences of 1,000 or one-on-one.