There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience.
Internal Communication
Digital PR Awards: Employee Communications Online
October 13th, 2014 by Chris SeymourWinner: RF|Binder on behalf of CVS Health – CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday On December 2, 2013, for the second year in a row, charities, families, businesses, community centers, and students… Continued
Digital PR Awards: Intranet
October 13th, 2014 by Chris SeymourWinner: inVentiv Health – inFuse: A Global Town Square for a Company in Transition By the spring of 2013, three years after the acquisition of inVentiv Health by a group of private equity partners, inVentiv… Continued
Digital PR Awards: Intranet
October 13th, 2014 by Chris SeymourWinner: inVentiv Health – inFuse: A Global Town Square for a Company in Transition By the spring of 2013, three years after the acquisition of inVentiv Health by a group of private equity partners, inVentiv… Continued
Digital PR Awards: Podcast or Videocast
October 13th, 2014 by Chris SeymourWinner: AT&T Corporate Communications – Around the Globe, AT&T employee newscast AT&T’s Around the Globe was inspired by an offhand comment from a senior officer who said he wished they could present company news in… Continued
Will PR and Marketing Get Married One Day?
October 13th, 2014 by Diane SchwartzInevitably the question arises when you’re in a room full of communicators: how do we break down the silos between PR and Marketing? I recently moderated a panel with Andrew Bowins of Mastercard and Jay… Continued
As Hewlett-Packard Announces It’s Splitting, Internal and External Messaging Are Key
October 6th, 2014 byHewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in.
5 Keys to Perfecting the Art of Email Subject Lines
October 3rd, 2014 byKnowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message.
Demonstrating PR’s Value to C-Suite Executives
September 29th, 2014 by Diane Gage LofgrenIn our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.
Growing Need to Break Down Silos
September 29th, 2014 by Anne GreenBreaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second.