A while back I compiled a list of annoying phrases and words we utter as communicators (and human beings), from “at the end of the day” to “guru” and “epic”. The list, via my blog… Continued
Internal Communication
5 PR Tips for Writing Speeches That Are Sure to Engage the Audience
November 10th, 2014 by Matthew SchwartzFor PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.
Sharing Stories Is Job One
November 10th, 2014 by PR News EditorsOscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.
Creating a Sense of Urgency for Communicators
November 10th, 2014 by Karen AlbrittonJump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion.
PR, Marketing and Advertising Syncing Up
November 10th, 2014 by PR News EditorsStronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.
8 Phrases and Clichés to Avoid in Your Writing
November 6th, 2014 byProfessional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.
It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.
November 4th, 2014 by Matthew SchwartzAs Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.
Exec Coaching Can Boost Productivity
November 3rd, 2014 by Ken JacobsCoaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals.
How to Give an Effective PR Presentation, Let Us Count the Ways
October 27th, 2014 by Matthew SchwartzWhile many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake.
Talent Triage: Finding and Training Tomorrow’s CCOs
October 27th, 2014 by Hayes RothThere has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers.