We noted recently that PR agencies with revenue of $10 million to $25 million (or more) took a hit on their operating profit due to increased staffs, compared with agencies with lower revenue (PR News, July 20). Now larger agencies are trying to make up for their losses.
Internal Communication
Larger Agencies Look to Hourly Billing Rates to Make Up for Recent Losses
August 10th, 2015 by PRNEWS5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort
August 10th, 2015 by Maureen O’ConnellPR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.
3 Ways a B2B Software Company Improved Its Integrated Communications
August 3rd, 2015 by Sherry Lowe, VP, Corporate Marketing SplunkNamed VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge.
PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely
August 3rd, 2015 by Seth ArensteinDespite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.
Secret to Acing a PR Job Interview
August 3rd, 2015 by Kristin Brown, SVP, Communications Discovery Communications“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.”
10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence
August 3rd, 2015 by PRNEWSA business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation.
6 Ways to Integrate Employees Into Your Organizational Messaging
July 27th, 2015 by Myra OppelTo be effective, PR, internal communications, marketing, advertising and government affairs need to be integrated. Consistent messaging through all channels is essential and employees should not be lost in the mix.
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]
PR is Sales is Marketing is Advertising
July 23rd, 2015 by Diane SchwartzThe lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the… Continued
Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together
July 21st, 2015 by Matthew SchwartzPR pros should pay careful attention to the hacking of AshleyMadison.com.