Our latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.
Internal Communication

NYSE Chief’s Reopening Message as Bullish as the Market
May 26th, 2020 by Seth ArensteinThere’s no more iconic symbol of US business than the NY Stock Exchange (NYSE). Specifically, its floor. That floor reopened today. How its president Stacey Cunningham communicated it likely will serve as a template for other businesses.

Diversity and Inclusion Remain Essential During the Pandemic
May 26th, 2020 by Angela Chitkara and Soon Mee KimIn the wake of events of the past few days, we’ve decided to slow or suspend many of our activities on this site so we can reflect on diversity and inclusion. As one of the authors of the essay, Angela Chitkara, said, “People are hurting. We need to take a good look at ourselves and ask what kind of society and organization do we want to be.”

Team Rubicon’s PR Efforts Fuel Progress for the Veteran-Led Organization
May 22nd, 2020 by Nicole SchumanAs we’ve all learned during crisis, outcomes for progress trend higher when we work together, rather than in silos or on individual endeavors. In honor of Memorial Day, PRNEWS talked with Team Rubicon, a veteran-led non-profit that serves communities by mobilizing veterans and civilians to help people prepare, respond and recover from disasters and humanitarian crises.

Communications to Play Large Role in Restaurants Reopening
May 20th, 2020 by Nicole Schuman and Seth ArensteinWith all 50 states reopening in some fashion today, many people are wondering when it will be safe to eat out again. In this first of a series about reopening various industries, we examine the role communications will play. In the case of reopening restaurants and other eateries, communication will be key.
Why Zoom Should Not Be Used for Everything, Particularly Layoffs
May 14th, 2020 by Nicole SchumanIt seems that no industry can escape coronavirus economic fallout, with the gig economy especially feeling the pain. As citizens shift their daily activities to become more home-centered, rideshare services like Uber and Lyft see… Continued

Three Ways COVID-19 is Reshaping PR Agencies
May 12th, 2020 by Kimberly EberlAs the pandemic continues, PR agencies are rethinking how they structure their business, looking at their staffing models and contract templates. Three trends have emerged that can keep agencies above water.

How Internal Communications is Evolving During the Pandemic
May 11th, 2020 by Seth ArensteinCoronavirus is changing so many things, internal communications included, argues Jesse Hamlin, who runs corporate communications at Avalara, the global tax firm. As the pandemic continues, internal communicators will need to monitor the needs of employees so messaging can adapt to the changing conditions.

How to Create a Communications Plan for Reopening
May 8th, 2020 by Nicole SchumanWith reopening touching so many industries, there is no one-size-fits-all communications strategy. But communicators will be left holding the mic, responsible for over-communicating policies and practices to employees, customers and other stakeholders. Here are tips to help.

Coronavirus Amplifies The Focus on Fake News…and Laughter
May 7th, 2020 by Seth ArensteinFake news is not a new phenomenon. Its proliferation during the pandemic, though, when life and death are at stake, has elevated the issue to a new level. As a result, Hill + Knowlton’s (US) new analytics chief John Gillooly believes verifying data will be hot after the pandemic subsides. He also thinks it’s important for people to laugh now. Even for data analysts.