PRNEWS surveyed an outstanding group of entries for this year’s Top Places to Work in PR. Here are the honorees.
Diversity, Equity & Inclusion
WNBA Dedicates Season to Social Justice, One Owner’s Pushback Sparks Controversy
July 8th, 2020 by Mark RenfreeThe WNBA and its players association announced on Monday that the league is dedicating its 2020 season to social justice, but one owner’s dissent sparked outrage among players.
Storytelling Gold and Your Company’s Pandemic History
July 8th, 2020 by Jason DresselWe’re living in difficult times. Yet, the events of 2020, for good or ill, are shaping up to be storytelling gold. It’s a time for brand storytellers to gather and capture real-time history and to think more broadly about how these stories can be used.
Washington Football Team Continues Fumbling Its PR
July 7th, 2020 by Seth ArensteinFrom a PR viewpoint, the majority owner of Washington’s football team continues to fumble. The latest issue is a long-standing argument over changing the team’s name. Finally, team owner Daniel Snyder has agreed to review the issue. For two decades he’s ignored PR best practices. Will he change his ways this time?
[VIDEO] Tracey Wood Mendelsohn on PR Campaigns Promoting Equality
July 2nd, 2020 by PRNEWSPRNEWS welcomes guest Tracey Wood Mendelsohn, president and CEO of the Black Public Relations Society of New York to talk about PR campaigns promoting equality throughout history.
Recruitment and Retention in PR Continue Despite COVID-19
July 1st, 2020 by Seth ArensteinAn article on recruitment and retention? Now, in the midst of record unemployment? As it happens, PR is moving ahead with recruitment, though on a reduced level, yet retention is alive and well. We find out how two firms, one large, the other mid-size, are doing.
Adidas Faces Uphill Battle After HR Head Leaves Amid Diversity Shortfalls
July 1st, 2020 by Sophie MaerowitzOn June 30, Karen Parkin, the global head of human resources for Adidas, stepped down after allegations surfaced from employees—not for the first time—that she failed to promote diversity within the company. In a moment when the nation is hyper-sensitive to racial inequality in any form, the move is a high-profile example of a company publicly attempting to start transformation from the top.
Using Measurement to See Whether Brands Walked the Talk on #BLM
July 1st, 2020 by Mark WeinerIn August 2019, Business Roundtable released a statement on the purpose of a corporation (see PRNEWS, September, 2019). More than 180 CEOs, some from America’s largest firms, committed their companies to
LGBTQ PR Pros Discuss How Their Experiences Shaped Communications
July 1st, 2020 by Shelley SpectorIn honor of Pride Month, the Museum of PR held a forum where PR pros who are members of the LGBTQ+ community discussed how the industry has helped raise awareness around Pride. In addition, they spoke about their experiences being PR pros and members of the LGBTQ+ community.
New FleishmanHillard Chief Diversity & Inclusion Officer: We Need Substantive Change
July 1st, 2020 by PRNewsAs part of our series of interviews with senior PR pros in new positions, we spoke recently with Emily Graham, FleishmanHillard’s first chief diversity & inclusion officer. During her 15-year career, Graham says she’s seen no evidence that PR has made strides toward diversity. Actions not words are needed now, she says.