Diversity, Equity & Inclusion

It is important to celebrate National Hispanic Heritage Month, but it’s also imperative to look beyond that toward the work needed to include all parts of the Latinx community, including Afro-Latinos. Here are some ways PR pros and their organizations can increase inclusion.

In honor of National Hispanic Heritage Month (Sept. 15-Oct.15), we asked Yesenia Reinoso, a 2020 “15 Under 35” honoree (PRSA-NY), to offer tips for communicating with the Hispanic market. As is the case in other markets, authenticity is one of the most important characteristics to ensure your brand bonds with Hispanic consumers.

Christopher Columbus could use a new PR campaign. Brands and organizations seem to be acknowledging this trend and embracing Indigenous Peoples’ Day to honor tribes that populated the frontier of America. We look at several campaigns acknowledging the holiday(s) today.

It’s not news that 2020 seems destined for the history books. A global pandemic, protests against systemic racism and a critical election are some of reasons consumers insist brands take stands. Ben & Jerry’s and… Continued

The Kapor Center wants the tech sector to reflect the diversity of the country. It’s betting that when that happens, tech will help the fight against structural racism. We asked its new communication and marketing chief how it plans to get there.

Ahead of this year’s Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.

The U.S. Census Bureau says the country’s Hispanic population reached 60.6 million in 2019, or 18 percent of the overall U.S. population. In addition, Latinos account for 52 percent of U.S. population growth during the past 10 years and have more than $1.5 trillion in annual buying power, according to Nielsen. With those kinds of numbers, Hispanic Heritage Month definitely is an occasion to be acknowledged and celebrated. 

PRNEWS welcomed Marissa Nance, founder of multicultural agency Native Tongue Communications and OMD veteran, to speak about comms during Hispanic Heritage Month and multicultural communications strategy.

In 2015, the hashtag #OscarsSoWhite first appeared on the Twitter timeline, going viral for the prestigious awards event lacking a diverse lineup of films, actors, producers and directors. Five years later, The Academy announced sweeping standards to incorporate a wider representation and inclusion regarding nominees.

PRNEWS Live welcomed Anne Green, principal/managing director, G&S Business Communications to speaking with us about women’s equality and related diversity issues.