Is Your Brand Accessible to the Disabled? If Not, You’re Missing a Significant Opportunity

Rachel CarverSenior PR Specialist Outlook Business Solutions

[Editor’s Note: October marked the 75th anniversary of National Disability Employment Awareness Month. To celebrate, we spoke with Rachel Carver, a senior PR specialist at Outlook Business Solutions, which is affiliated with National Industries for the Blind. The first blind person to receive PR accreditation (in 2017, renewed recently, during the pandemic), Carver discussed her decade in PR, what communicators without vision bring to the table, hiring people with disabilities and how the pandemic has changed her work and home life.]

PRNEWS: What do you do at Outlook Business Solutions?

Rachel Carver: I provide PR support and marketing and other needs to our sister entities and clients.

PRNEWS: What’s your typical day like?

Carver: I don’t have one. Some days I’m working on government affairs; other days I’m strategizing, writing sales messages, supporting advertising, working on social, writing releases or overseeing our freelance writers, who are spread across the country.

PRNEWS: So, it sounds like you are a typical PR pro?

Carver: Yes [laughter].

PRNEWS: Tell us about the company.

Carver: Outlook Business Solutions provides tailored business solutions to small businesses.