Digital & Technology

The future appears bright for PR as advertising will cede its authority, a panel of veteran PR executives says. Yet PR pros must be prepared to grab the mantle, bolstering their knowledge and use of technology and working strategically. In addition, communicators must continue to build relationships with clients.

AI will greatly affect the communications business, whether we understand it or not. Just last week, the Chinese Xinhua News Agency debuted the world’s first AI news anchor. AI clearly has big plans for communicators, but how do communicators plan to use AI?

PR professionals are in the business of influencing public opinion. But the methods around that influence have changed with the times, says Andy Cunningham, PR entrepreneur, author of “Get to Aha!” Discover Your Positioning DNA and Dominate Your Competition” and PR News’ 2018 Digital Awards Luncheon keynoter. Cunningham, who helped Steve Jobs launch the original Macintosh, shared best practices for establishing a digital footprint using memes and a special kind of content marketing in an exclusive Q&A with PR News.

Communicators and marketers are continually adapting and learning new digital strategies to expand their brand reach and recognition. And each year, PR News’ Digital PR Awards recognize the year’s top digital communicators and campaigns in… Continued

Each fall, PR News celebrates the top digital campaigns and initiatives of the last year at its Digital Awards luncheon. This year, the event will be held Nov. 8 at The Yale Club in New York City. Leveraging video, mobile apps, Twitter, Instagram, Facebook and more, this year’s finalists have taken an unrivaled creative and tactical approach toward digital communications. Here is a list of this year’s finalists.

Asked what type of social video they watched most, consumers’ top three responses were telling: how-to videos, lists, and clips about sales and promos. Two of these video types also translate to strategies for engagement through editorial content—the reason people read so many listicles and how-to pieces is because they want to know, upfront, how the information you are providing benefits them. It’s unsurprising, then, that providing a service to your audience through how-to content and lists provides many happy returns in video form, too.

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in… Continued

It’s still tough for some American communicators to tell just what all of this means for us, at least until we start to see some consequences from GDPR’s enforcement. Those consequences will arrive by end of year in the form of sanctions, though, according to European Data Protection Supervisor Giovanni Buttarelli.

The common thinking about digital literacy is that the younger you are, the more you understand it. Yet common sense is off the mark, according to a study of more than 7,000 students who struggled “mightily” to identify online content. Marketers need to understand why digital literacy is important to the bottom line and ensure they and their staffs have the skills and knowledge to use and recommend the best channels.

There’s more demand than ever for companies that specialize in teaching brands how to write for voice. A leader among them, PullString, built a platform that enables brands to create highly engaging voice applications for devices like Alexa and Google Home without writing any code.