PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to… Continued
Digital & Technology
Corporate Boards (Don’t) Take On Information Technology
April 21st, 2008 by PRNEWS"The Board and Information Technology Strategies," a study released by Deloitte Consulting, surveyed more than 450 directors of publicly traded companies with revenues of greater than $1 billion, and found that: 10% of boards relegate… Continued
Social Network Aggregation: Bringing People Together
April 18th, 2008 by PRNEWSPaul Buchheit and Bret Taylor, the geniuses behind Gmail and Google Maps, started a social networking aggregator called FriendFeed seven months ago and it seems as if this new concept is finally starting to catch… Continued
Google & Yahoo Partnership: Trustworthy?
April 15th, 2008 by PRNEWSIn an attempt to avoid an all-but-forced merger with Microsoft, Yahoo has taken steps to create a business partnership with fellow search giant Google. But the alliance has antitrust regulators concerned. Legal experts say any… Continued
Facebook: Will it Pay to Stay on Top?
April 9th, 2008 by PRNEWSOver the past five years, Cameron and Tyler Winklevoss, along with Divya Narendra, have been accusing Facebook "creator" Mark Zuckerberg of stealing the source code, design and business plan for Faceboook from them. The two sides of the… Continued
A NYT Radio Station PR Nightmare
April 8th, 2008 by PRNEWSThe classical New York Times-owned radio station WQXR has rejected an ad by a prominent New York Jewish group. The American Jewish Committee (AJC) claims that the station pulled a 60-second commentary about bombings carried… Continued
Digital Content for Women: A Different Story?
March 28th, 2008 by PRNEWSYet another digital media conference took place this morning in New York discussing how to create digital content and how to monetize that content. But this conference had an interesting twist: the focus was specifically… Continued
Google, Yahoo and MySpace Create OpenSocial Foundation
March 28th, 2008 by PRNEWSThe Yahoo, MySpace, Google have announced that they plan to form the OpenSocial Foundation to ensure the neutrality of OpenSocial as an open, community-governed specification for building social applications across the web. The OpenSocial Foundation… Continued
Online Video Book Reviews By Kids A PR Triple Threat
March 28th, 2008 by Amy NovakStoryTubes invites 1st-6th graders to post video book reviews for nationwide competition to offer an exciting way for kids to talk about their favorite books. This is a PR win-win-win: A great way for the… Continued
YouTube Creates Good PR By Allowing Developers To Create Their Own YouTubes
March 21st, 2008 by PRNEWSYouTube is giving away tools that let Web developers tap the underlying database functions of YouTube, in effect allowing users to build their own YouTubes. The incredibly popular video-sharing site said on Wednesday that it… Continued