Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results.
Digital & Technology
Social Media: A Company’s Asset or Liability?
August 31st, 2009 by PRNEWSMajor companies are taking a serious look at the security risks the use of social media can have on their success. Below we share with you the results of a study that takes a closer look at the views of top management teams.
Best Practices to Leverage Keyword Insights
August 18th, 2009 by PRNEWSWhen identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices:
A Rundown of UPS’ Social Media Iinitiatives
August 12th, 2009 by PRNEWSToday, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company.
Five Components of Increasing Online Visibility
August 5th, 2009 by PRNEWSA company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition.
Taming theSocial Media Beast in the Midst of a Crisis
July 30th, 2009 by PRNEWSBy now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued
Zeroing in on Your Universe of Online Influencers
July 21st, 2009 by PRNEWSYou could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get… Continued
Twitter Stats Spell Marketing Magic
July 13th, 2009 by PRNEWSTwitter made its official debut in 2006, but it stormed the social media stage earlier this year to become one of cyberspace’s biggest stars. Since then, research findings have begun to paint a compelling picture… Continued
Keys to Gaining Customers’ Trust Online
June 29th, 2009 by PRNEWSThe social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of… Continued
Anatomy of an Online News Release
June 22nd, 2009 by PRNEWSCheck out these online news release must-haves for building relationships with (and getting coverage from) journalists and bloggers.