Digital & Technology

Most would agree that video is an effective communications tool. If a photo is worth a thousand words, what’s a video worth? People are not only more attracted to multimedia content—today, they expect it.

In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge.

As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position?

After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence.

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution.

While some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur.

Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities.  The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center.

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads.

A new study on social media highlights, among other findings, the motivational differences between men and women in following a brand on Twitter, which should give PR pros pause when tweeting to brand followers.

Most brand stories take a little more than 140 characters to tell, but we pitch media via Twitter. Then we wonder why our messages become confused with competitors, our products seem undifferentiated and our brand stories are often forgotten. Maybe we need to start fresh, with a simple story.