Digital & Technology

By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued

â–¶ Communicators Lag in Unlocking Keyword Combos: Keyword research—identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services—is vital to the… Continued

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.

When an Internet search firm reported that only 8% of Newt Gingrich’s followers are humans, it called into question why his involvement in social media.

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter.

Even a hot tech startup isn’t immune from an online crisis. While Its initial response left something to be desired, what Airbnb does from now on could define its future.