Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.
Digital & Technology
Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media
August 29th, 2011 by PRNEWSWhile mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
Looking for PR Magic? Pull Some Political Strategies Out of Your Hat
August 29th, 2011 by PRNEWSLooking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.
Looking for PR Magic? Pull Some Political Strategies Out of Your Hat
August 29th, 2011 by PRNEWSLooking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.
Did Qantas Let Twitter Contest Go Too Far?
August 29th, 2011 by PRNEWSQantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest.
LinkedIn: No Longer a Social Third Wheel
August 26th, 2011 by PRNEWSStern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.
LinkedIn: No Longer a Social Third Wheel
August 26th, 2011 by PRNEWSStern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.
PR News Q&A: What Do Facebook Users Really Want?
August 23rd, 2011 by PRNEWSLeading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.
PR News Announces Digital PR Awards Finalists
August 22nd, 2011 by PRNEWSThe best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011.
PR Video: New Production, Distribution Options Abound, But Old Adage Remains
August 22nd, 2011 by PRNEWSWhile the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.