Winner: Baylor Health Care System – Sammons Says: Viewpoints on cancer prevention, treatment and research As a leading provider of cancer care, the Baylor Charles A. Sammons Cancer Center felt a responsibility to share its… Continued
Digital & Technology
2011 Digital PR Awards – New Digital Service/Product
October 4th, 2011 by PRNEWSWinner: Ventana Public Relations – Queplix New Media Campaign To enhance data management company Queplix’s online presence, Ventana PR used its New Media Engine (NME) to publish SEO-enabled strategic content onto searchable Internet sites that… Continued
2011 Digital PR Awards – Digital PR Team of the Year: Corporate
October 4th, 2011 by PRNEWSWinner: Discovery Communications Social Media Team Established in 2009, Discovery Communications’ nine-person social media team is guided by four goals: build community among fans across platforms; drive tune-in to its TV shows; generate pages views,… Continued
2011 Digital PR Awards – Video
October 4th, 2011 by PRNEWSWinner: Kronos Inc. – Celebrating Working Women: International Women’s Day 2011 To mark the 100th anniversary of International Women’s Day (March 8, 2011), workforce management company Kronos created an animated video celebrating the achievements of… Continued
2011 Digital PR Awards – Most Engaged Brand
October 4th, 2011 by PRNEWSWinner: MWW Group – Jimmy Dean and Hillshire Farm Cook Up Social Media Results at BlogHer To drive trials for new product launches from Jimmy Dean and Hillshire Farm, MWW Group provided samples of new… Continued
2011 Digital PR Awards – Digital PR Team of the Year: Agency
October 4th, 2011 by PRNEWSWinner: MWW Group’s Dialogue Digital Team In 2010, MWW Group launched Dialogue Digital, consolidating the agency’s digital media practice with its in-house branding agency. Led by Jared Hendler, MWW’s EVP, global director of digital and… Continued
2011 Digital PR Awards – Use of Facebook
October 4th, 2011 by PRNEWSCo-winners: Discovery Communications – TLC’s Cake Boss In an effort to build Cake Boss’ fan community and drive awareness for new episodes, Discovery Comms leveraged Facebook by posting videos with sneak peeks of new episodes… Continued
2011 Digital PR Awards – Mobile App
October 4th, 2011 by PRNEWSWinner: Peppercom – Honeywell UOP Takes Paris Air Show to New Heights For the 2011 International Paris Air Show, Honeywell UOP sought to unveil its new green jet fuel technology to the industry and the… Continued
2011 Digital PR Awards – Digital PR Campaign: Less Than $100K
October 4th, 2011 by PRNEWSWinner: The Axis Agency – #Chevycrawls Takes South Florida by Storm To introduce a new lineup of Chevrolet cars to the South Florida region, the Axis Agency used local influencers and social media (pictured) to… Continued
2011 Digital PR Awards – Twitter Communications
October 4th, 2011 by PRNEWSWinner: Edelman – 2012 Volkswagen Beetle Reveal On April 18, 2011, Volkswagen celebrated the global launch of the 2012 Beetle across three continents with events in Shanghai, Berlin and New York. Edelman Digital launched the… Continued